The bath and shower market is segmented by shower products, liquid bath products, bath additives, and bar soaps. Shower products comprise the largest segment and includes shower gels, body washes, shower creams, exfoliators, and body shampoos. The liquid bath products category includes products that are formulated in liquid or gel form such as bubble bath, baby soaps, deodorizing soaps, intimate hygiene soaps, and medicated soaps. Bath additives include such products as bath salts, bath oils, bath gels, bath pearls, and other water-soluble forms of minerals.
